Earn using your competitors’ experience With SEMRush.com

July 9th, 2009

SEM Rush (www.semrush.com), a Best SEO tool for keyword and AdWords research. was designed by the developers of SeoDigger and SeoQuake to satisfy your needs in advanced SEM and keywords research. SEMRush is a new product for advanced SEO and keyword research developed as a result of the many comments and suggestions received regarding the successful SeoDigger tool.

SEMRush uses the 35 million most popular and expensive keywords to analyze Google search results and we do this regularly. SEMRush can show you keywords for any domain that ranks high enough to be in the top 20 search or Adwords results. We use the US version of Google.com

Select SEMRush Features:

•Discover competitors’ sites with common Google keywords

•Get list of Google keywords for any site

•Get list of AdWords keywords for any site

•Check your competitors landing-pages for SE and AdWords traffic

•Investigate long-tail keywords for any domain

•Get estimated SE and AdWords traffic for any domain

•See sites’ spending for AdWords

•Get hidden related (and low-cost) keywords to optimize your AdWords campaign

•Find potential advertisers for any site

•Find potential traffic sellers for your site

See how it works for amazon.com = http://www.semrush.com/info/amazon.com&ref=752865941

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SEO Tools

April 16th, 2009

With SEO getting popular day by day, there is an increasing competition between SEO Consultants too. Nowadays most SEO’s are using automated tools that aid them in getting results quicker. One such tool is the SEO Administrator. This Software has good features that fine tune the site to obtain high ranking in all the leading search engines like Google, Alta vista, MSN & Yahoo. Easily available in the market, it costs $70-$100 & is very easy to understand. We discuss here some of its prime features that makes it the most preferred tool by the SEO’s

The Full version loaded tool comes with a package of 9 smaller tools that provide functions like positioning of website, positioning of page, find the number of external & internal links of the website, a tool to suggest keywords etc.With such a lot of features, one definitely will look forward to use it. We discuss some of the key tools included in Administrator here,

Site indexation Tool, Indexing of the website page is done with the help of this tool. By this, we can check whether our website has been indexed by all the leading search engines or not.

The Link popularity & Checker, A website need to know the number of its internal or inbound links so that they can decide on introducing new links or removing out dated links. This tool helps in getting such data.

The Ranking Monitor Tool, with the help of this tool, we can see where our keywords are positions among the wide range of search engines running in the internet.

The Link Exchange tool, this is a very useful tool in gaining traffic. This tool searches for sites where you can publish your site links. It mainly searches sites that have permission to exchange or post links or sites that offer similar services or are partners.

The Log Analyzer, want an analysis of the log files present in your website then use this tool. It gives a report on the number of visitors, countries, the search queries used by them etc.

The Keyword Suggestion tool, a very useful tool that automatically suggests useful keywords required for the site and its inner pages.

Site Analyzer Tool, useful for finding broken links that can be repaired, checking the page rank of every site page, also any errors present in html code can also be shown with the help of this tool.

Page Rank Analyzer Tool, for the entire URL, one can get the Google page rank value with the help of this tool.

HTML Analyzer, this tool gives an analysis of the site’s html page content & can also make an analysis of competitor websites too.

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SEO Link Popularity

April 15th, 2009

The preferred method by the search engines to locate websites is by getting the in bound links into the websites relevant to the topic present in your site. The number of links in other websites plays a major role in SEO.

Most of the leading search engines support the Link factor. For every URL the link tool will show the total link count. However the tools that are used to get the count may differ in the count from search engine to engine. Few search engines also use filters blocking the inbound links & so one may not get the actual count.

The SEO Optimization can be increased by putting more focus on the home & inner pages of the site.This increases the SEO Rankin of the site. Sales can be increased if the ranking of the deeper or inner pages of the site gets higher. This happens because of those external links connecting these deeper pages.

Nowadays all the leading search engines have included the link factor as part of their algorithm programs for displaying the rankings of the site. The link popularity tools give a record of the Quality of links, the number of times one may clicked on those links of your site, number of links, how much time one spent after clicking the link, how many people have left your site soon.

It’s important to know few things about our Site visitors, that is

Are the visitors navigating the entire site & leave at one page only? Is anyone of them book marking your site? Book marking indicates that the visitor has shown interest & intends to re visit again after some time. Are there any factors that are affecting the popularity of the site?

One should focus on the quality of links rather planning to increase the quantity of links. High quality links placed in best websites increases the popularity of the site. One can also use & participate in different forums & Blogs to increase the popularity of the site.

One can pay an annual memberships fee to certain search engines to index the site so that it becomes easier for the spider or crawler to gain access to the important links of your site pages rather getting access to the whole site.

Popularity of the links can be increased by tying up with other websites that may offer certain services that may be related to your site also. Check the popularity of those sites, their traffic & then decide which sites can be used to put the in bound links. This gains easier & quicker access to your site.

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Techniques used by SEO

April 14th, 2009

For increasing the traffic of a site, the SEO has to apply few techniques that will eventually lead the client in getting their awareness of their product or company. The SEO apart from suggesting the use of good keywords should also have an updated knowledge on the Market from where the knowledge to produce effective keywords can be created. The Web content or Page content written by a SEO should be rich, have a fresh appeal, easily understood & interesting.

Even though the design of the Website may be looking good with its flashy banners or Logo or images, the ultimate ROI for the Client comes when the SEO puts in the required Fuel to run the site & gain the traffic. So the skills of a web designer & a SEO are important to the client in branding the site. The work of an SEO is mostly on a long term basis, as the site grows or includes features or services time to time.

Few SEO Techniques are shared here by Experts,

The Domain name or the Website name that is planned should be catchy, easy to remember & can be used as a Keyword too. The extension for the domain can be taken in .com or .net for the global market. Any key words that are formed either for the title or heading in the site should be inserted in these HTML tags i.e. <h></h>.Titles play a major role in gaining attention, so make sure the title given is innovative & catching the attention of the visitors.

Avoid using negative or bad techniques like adding lots of keywords to gain the ranking, one may get banned by search engine on getting known.

Use static pages rather making the pages flow through a php or asp, where it becomes a problem in getting indexed by the search engines. Also, avoid using frames in the website. The Frames sometimes get un-noticed by the search engines.

The Site should look attractive like the banner, logo, buttons, color & the content should be clear indented & organized.W3C Standards must be met by every site.

Partnership with Websites that provide similar services will add benefits like Link sharing, gaining more traffic. Creating RSS Feed for certain features is another way of regularly getting the traffic hitting the pages.

Advertise the site in Blogs, posting in Forums & being a member in Social Sites is another technique to get visitors.

Participating in Industrial meets, posting the link in their Sites or Industries associations is another way to get noticed.

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Robots in SEO

April 13th, 2009

For a site to have good SEO, its better that the Search engine gets your pages faster & to the relevant content. This can be done by indexing the site. Indexing is important because the spiders or search engine crawlers first visit & search for the robot file in your site. This Robots.txt file tells the crawler on which pages of the site needs to be indexed or which pages should be left.

The robots.txt file makes a huge difference in increasing the ranking of the site in search engines. So; we can also mention that there needs to be a requirement of a robots.txt file that is SEO optimized. Do not corrupt or mess the robots.txt file, it may lead to the blocking of the site & affecting its ranking too. The SEO experts generally ensure that the sites get a clean crawl & that is why the robots.txt file has its importantance.

The robots.txt file has no HTML tags but only a plain text file. This file has to be placed in the root directory. The content of the txt file is called records. One can use any text editor to create or prepare the robots.txt file.

Robots save a lot of time & increase the speed of the crawler in reaching your site. Thus the bandwidth is saved since without a robots file; a crawler will not visit your site.

The log files that get generated every time the search engine visits your site gets cleared soon freeing the space.Without the txt file, one may several “404 Not Found” Errors in the long list of errors making you difficult to trace & correct any important errors originated in a month.

Spamming is also prevented with the inclusion of robots.txt file in the site.

Let us know how to create that simple yet important txt file called the robots.

One can open any text editor like notepad, & open a new file. Insert the required instructions that are to be given to robots. Once it’s done, save the file as robots.txt & puts its place in the root directory.

The golden rule for using the robots.txt file is by restricting the search engines in visiting all the pages of your site that may not have the necessity. One can control & specify those pages that need to be indexed using the txt file. Also if one wants to restrict the entry of robots to any particular page of the site, they can use Meta tags.

The most important method for the use of search engines on the websites of the following links to other sites on the topic. Quality of links to other Web sites may have an important role to play in the SEO visibility of your website (s).

If the acquisition of external links, it is important to focus on the deeper aspects of your website instead of your home - from the category, the subcategory of products and pages are ideal. This may be the popularity of the website, SEO, and ultimately a better classification SEO. Search for ways to improve the lowest ranking of the pages can also be a short way of conversion and improvement of online sales.

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Prefer Marketing or SEO

April 12th, 2009

Today, Marketing has become expensive when it comes to pouring money & lot of time on Media, Marketing Teams etc.But with the World of Internet coming up, Website has become a boon for the companies to easily & economically reach the people.There,the role of SEO comes up in using all the tactics & ways to market the website. Optimizing the Site & getting in the top ranking is the best approach in getting brand awareness & so SEO has several advantages over the traditional approaches of marketing.

The main advantage come by SEO is being in expensive. Imagine putting lots of money on Ads in Newspapers, TV & other Media. Each Second of those commercials costs thousands not mention additional costs for displaying in the prime times. On the other hiring the services of a SEO Consultant is enough to boost the site online & reach your customers. The Budget spent on a SEO maybe a fraction of what is being spent on those Ads & hoardings. So, it’s left for the company to decide which one to choose?

With SEO, the traffic increases & is the primary reason of designing the Website. When a Website is ranked among the top 10 or top 20 Searches in all the leading Engines, then the purpose of hiring the services of a SEO is done.

The higher the site ranking, the more clicks to it because it gets noticed first in the search.

To increase the sales, good content written by a SEO also matter a lot. The Quality content should be matching to the services offered by the client or the website. For example if a Site promotes Car Wash Products, then writing articles on car wash will lead to get faster search results in the web.

Apart from earning revenue, the website should also focus in sharing relevant information that is mostly required by people & they might be searching for the same in the web.

The SEO should also ensure that the Ranking remains constant & does not fall down. For this, the Consultant periodically maker research on the related services so that new key words or articles can be posted on the site to gain & maintain the interest of the traffic repeatedly.

ROI comes sooner when the site is in top ranking, one will be approached by several advertisers asking for space in the site so that they can post their banner. Good money is paid by these advertisers & it’s continued for a long term.

So, just imagine how much the top sites might be earning from advertisers.

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Tips for a better SEO

April 11th, 2009

The Selection of Keywords matters. For example a Key word equity loan, it can be used in 2 ways to gain attention that is equity loan & loan equity.

The Best SEO Sites will mostly have in their domain or sub domain name, one of the primary keywords. The secondary keywords can be used in the filename or directory name.

The Primary keyword could have a short content based on it & inserted in the main page. This can be seen in the search results easily.

The important keywords can also be used in the headings or the Heading tags like H1, H2 etc.All suggestive to reduce the size of the heading using cascading style tags.

Sometimes few search engines give importance to those Meta tags.So, including few of those in the document heading may prove advantageous in the ranking.

We find most sites using images as navigation menu, suggestive to use text that gets faster response. One can attach an attractive keyword to those images.

By inserting few important keywords in the hyperlinks can also add to SEO.

Indexing of the site map is important for SEO because the Search engine crawlers scan or find these indexes.

Make sure the pages download faster, an ideal SEO page size is less than 50 kb.Do not allow the visitors to wait for longer time in getting access to your site pages. They may move to the next site, it the download takes long.

Reduce the maximum use of images, flash works, and java scripts in the content. The search engine crawlers take difficulty in getting your site. Avoid the spamming of the site by using methods like doorway pages or cloaking. One can get penalized by the search engine on finding the site to have spam.

The Submission of the site in all the leading search engines like Yahoo, Google etc should be done only once. Automatic submission of the site is not required by using any scripts.

RSS Feed feature should be present in the site, if the contents of its pages change more often.

If your link is present in other Websites, then it’s an advantage in the area of SEO.

Planning & designing of the site should be made after making a research on the competitive sites.

Article exchanges are also a good move. Like one published a article about you site in their Content. In turn you mention a small article about them in your site. Such inter-exchange of link also helps in the optimization of site & gain in traffic.

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Future of SEO

April 10th, 2009

Most of may ask sometimes this Question –Is SEO going to be there? What is the Future for SEO, The Answer is SEO is going to stay, but of course changes will come with the new technology and features added to it. And with the thousands of Websites in the Web makes it a huge ocean where they will be requirements for hundreds of SEO Consultants to do the optimization.

With the Advance made by technology every day, the SEO Consultants need to gear up & make the best use of it that will enable them in getting results faster and easier. There is a cut throat competition among the SEO to be one of the best. We, share some the technologies coming soon that will share a positive impact on the SEO’s

Today one of the leading search engines, Google bring to us many enhanced services like the Google Desktop, Chrome, Toolbar, RSS Reader & Google analytics. With such features, more accurate results can be given to searchers.

Recently another IT Giant, Microsoft has taken patent for its product which is a Page rank competitor that will measure the users behavior, this is called Browse Rank, This product measures the time Spent, the behavior known through the clicks etc.

Now, how is this going to make a difference to the SEO.Well! the SEO’s will have to create more engaging content that will enable the uses to share,read,bookmark or make anything to the content stick.

Optical Character Recognition launched by Google can have the visibility to understand the content of images that are scanned. With the help of this feature, the SEO can now easily scan loads of books, letters etc to get a fresh content instead of searching tons of existing pages in the web.

Visual Identification or facial recognition helps most of the image search sites. One such search engine called video surf does searches on images mostly. It will help SEO’s in getting to know the actual content of the images & also prevent any frauds done like most of SEO’s used to label false tags on videos to get better ranking.

Speech Recognition, was introduced by You tube allows the users to retrieve keywords from the video speeches of politicians. SEO’s now will have to put more input of audio n content to their Videos so that the keywords can be retrieved.

Social Input, There will be editorial voice of humans, soon in the internet community sites. This has already been tested by Google. By this feature, the SEO can now have to find ways for people to vote in the same way that is being done in game sites like Digg.

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Use of H Tags or Header tags in SEO

April 9th, 2009

Most of us heard may have heard the use of heading tags in a website, but do not why or what advantage it has? Well use of heading tags increases the ranking of site in search engine or helping the SEO. The Heading tags have 6 levels that start from H1 to H6, importance starting from H1 to H6.

Among those 6 tags, the H1 Tag is considered very important as per SEO Strategy. The Search Engine robots look for these tags & heading & content present in them. That is why the H1 tag includes the title so that it can notice by the search engines. Take care to insert rich content in the section of H1 tag so that the visitors can show interest in reading it, leading them to browse further pages of the site. One includes the title of the page between these tags. Next tag is the H2 Tag, which can be used for sub heading. The H3 tag can be used for the titles of various sections present in the content & in between tags of H4, H5, H6 the sub headings can be used.

The Use of keywords in all the levels of H tags add a great value because the crawlers or the search engine robots come across website or a specific page by a common or popular keyword set related to that content or subject of the website. The better the keywords present the tags, the higher will be the ranking of the site. Let me also mention that the interpretation of Header tags depends also on the type of browser used. That means the ranking of received in a Internet explorer will not be the same as found in the Firebox browser. Proper knowledge & use of header tags helps in better SEO leading to higher ranking of the website.

Remember the opening & closing of the tags is important, if one has opened a H1 tag like <H1> then the closing of the tag has to be done like this </H1>.Forgetting to close the heading tag may lead to confusion & the search engine robots may not come across your keywords.

It can be mentioned that these Header tags are very important in the optimization of the Site as per suggested by SEO Experts also. They draw the visitor’s attention to the content associated with the title or sub titles present in each type of header tags. Also avoid or control the use of too many header tags in one site.

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About SEO, All Basics

April 8th, 2009

Today, the success of running a Website depends on the number of hits to that site or in other words we say the amount of traffic or people visiting the site. The more hits, the ad revenue increases. The Golden goose for any site is when their site appears top in the list of search results of any Search Engine. So; there is a process of getting traffic for the site through fine tuning & including keywords. This process is called SEO or Search Engine Optimization.
To get such results, the SEO can fine tune or work on Image Search, Keyword Search or local search. Using the services of a SEO, its site can generate revenue or get its ROI.

For an SEO, it’s important to have knowledge about what people are mostly searching or using the common keywords in the search Engine & also how different search engines work. The Process of optimizing a Website is done by editing the HTML & the content of the site with those keywords.

The optimization of a site can be done by its own owners or employers, but mostly it’s the work of SEO Consultants who will work on behalf of these clients. Today there are lots of SEO Companies & even Freelance SEO Consultants are available in the market to do the job. The Tactics of SEO depends on how to find & input those keywords, work on the Design or HTML Content for getting the results.

But with increasing competition in the Web World, few companies use negative tactics to gain attention by using keywords to manipulate their order of ranking in the search results. If found prove to incorporate such illegal practices, these sites are banned by Search engines. To stop the continuation of such practices, the search engines have now giving frequent seminars, holding discussions with SEO’s through chats or Webinars & provide them healthy guidelines for optimization their Sites in a proper way.

Most of the Search Engines use an Algorithm program called crawler to get the search results. Nowadays some search engines are giving a 100% assurance to any Site for getting in the top rankings on paying a certain Fee. Business of a Site depends on these Search Engines; any amount of reduction in visitors clicking to their site will lead to losses.
So the Site pays utmost attention to SEO areas so that they remain in the top of the ranking & get the maximum no of clicks.

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