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Category Archives: Search Engine Marketing

Pros & Cons for PPC Advertising by: Arnima Design

Pay Per Click has relatively emerged as a popular marketing tool over the years in the internet marketing industry. It involves paying each time a user clicks on your link. It is an internet advertising method where advertisers bid on specific keywords relevant to particular product or service. Subsequently, advertiser has to make payments for [...]

How To Track Delayed Conversion? by: Manish Chauhan

Internet undoubtedly is the greatest source of information we will ever have and there is no stopping to it. It is also a viable source for commerce and is evident from the fact that e-commerce websites are mushrooming all over the World Wide Web. People buy online because it’s simple, fast and easy. Sniffing this [...]

Google AdWords Strategy – Part 3: Other Google AdWords Strategies by: Steve Avery

With permission from the Google AdWords Guide: Novice to Expert to Superhuman – www.AdwordsCampaign.net Most AdWords campaigns are managed poorly, through either lack of knowledge or an aversion to tedious work. This makes it possible for you to get targeted traffic extremely quickly and easily, using clever strategy together with automated tools. 3. Other Google [...]

Google AdWords Strategy – Part 2: Targeting by: Steve Avery

With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net Most AdWords campaigns are managed poorly, through either lack of knowledge or an aversion to tedious work. This makes it possible for you to get targeted traffic extremely quickly and easily, using clever strategy together with automated tools. 2. TARGETING There’s [...]