Archive for the ‘Site Promotion’ Category

How to Choose a Domain Name

Wednesday, September 9th, 2009

Choosing a domain name for your Internet marketing business is one of the most important decisions you’ll make. Whether you’re creating a flagship blog for your business or registering a domain for your niche site, you need to take some time to find the right domain. Look at these following guidelines to help you find an ideal domain name for your site.

1. Purpose.

First you’ll need to figure out the purpose of your website. Is it to establish yourself in a niche? If so, you’ll need to do some keyword research to figure out which phrases would naturally attract traffic. Are you buying a domain to sell a product? If so, your product name or a variation of the product name should be your domain name. Ideally, your website’s domain should either describe what the website is about (Membernaire.com is about building membership sites) or it should include keywords related to your domain (FatLossHelp.com is about losing weight, and it includes a popular keyword phrase). Determining the purpose of you website will help you decide what phrases to use.

2. Presence.

How important is it to you to have an exact keyword phrase in your domain? For some websites, you may be able to use another similar phrase. But for others you may need that exact phrase. In the second case, you can try adding hyphens, prefixes or suffixes to your domain name if your exact phrase is taken. This way you’ll still be able to use the phrase and establish yourself in the niche. A general rule of thumb is to use no more than two hyphens in a domain name.

3. Potential.

How big is your website going to grow in the coming months and years? Are you buying a domain name to build a niche mini-site that acts as a feeder site to your sales page? Are you looking to build an authority site in your niche? Your domain name choice should be determined by how much growth you are expecting for your website. A niche mini-site domain name can be a lot more specific and long tail than an authority site. For example, beginnersheirloomtomatotips.com is a very niche specific domain whereas heirloomgrowing.com has enough leeway for you to build an authority site.

4. Price.

You can get virtually any domain name you want, if you’re willing to pay for it. In most cases though, you’ll want to register an unused domain name. These domain names cost anywhere between $7 and $12 depending on what company you’re registering them through (I recommend ______). However, if you have a very specific business name and want to lock in a domain that has been registered, but isn’t being used, you can try contacting the domain owner. Look up the domain name owner’s information in the WhoIs directory and try making a deal.

All of these factors will come into play when you are choosing a domain name for your website. Make sure to carefully consider how your domain name will be used before you buy.

How To Generate Low Cost Website Traffic by: Simone D. Pau

Saturday, May 23rd, 2009

There is one hard and fast rule in generating income for your website:

A steady flow of website traffic.

If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries.

This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Free Web Traffic Building Strategies by: William J Thomas

Saturday, May 23rd, 2009

While some believe that attracting more people to their web site is the key to having success on the Internet, increasing web traffic is only a small part of any success where web sites and web pages are concerned. The point many miss when trying to up their web traffic is the quality of said visitors as opposed to the quantity of people viewing a web site. The reality is that a high number of visitors do not always correlate to increased profitability. One of the keys to success is attracting the right kind of traffic and not just increasing the traffic to your website. One of the problems in achieving this however is that most legitimate ways of attracting targeted prospects to your business such as PayPerClick advertising can cost a small fortune. While most methods of free advertising are a waste of time, there are legitimate ways of increasing your traffic that won’t cost you a dime. This article explores some of the best free methods of driving targeted traffic to your web site.

One of the most popular ways to advertise online is article directories. It begins by writing a simple article about the type of service a business operates in or a product the web site in question provides. Publishing the article through one of the many article directories is the next step in the process. This is particularly advantageous because articles published through these directories tend to stay published for a long period. In addition, a published article has the likelihood of showing up in multiple places throughout the articles lifetime. From there, two possibilities exist. The first will rely entirely on people reading your published article and clicking on the link, which will direct them to the web site mentioned in the article. By continuing to write articles on a regular basis, you may develop a following of readers. With a faithful contingency of readers, one can expect their readers to seek out a writer’s works much in the same fashion as they would their favorite author or columnist, as well as spreading the word about the writer’s works, and in turn promoting the particular web based business through word of mouth advertising.

Another way of free advertising and increasing web traffic is through online forums. It is likely that most people have been on a forum at one time or another, but what many business owners fail to understand is the huge potential an online forum has for increasing web traffic to a particular web based businesses site. Since there are literally thousands of online forums, choosing the proper ones to post to is vital. The first thing is to find forums that will allow a short signature when making any post. These signatures normally consist of a few sentences and these sentences allow the author to give a brief but descriptive overview of the web based business in question. One consideration when posting on an online forum is to keep on point. Ignoring the forums subject at hand in order to shamelessly post obvious promotion of the business will give people a clear idea of the motives involved in the postings and this can turn people away from the web site rather than attract new visitors. In addition, it is advisable to keep up a regular schedule of postings. Not only is this allowing hundreds if not thousands of people to view cleverly constructed advertisements disguised as posts, but also major search engines routinely indexes the many forums for listings. This means that the more often posts appear, the better the web based businesses site rankings will be. Forums are often thought of as the Internet’s equivalent to social marketing, so do not ignore this viable and effective form of free advertisement.

The last suggestion in generating increased web traffic for your business is through news groups like Google, Yahoo, and MSN. With these organizations, a business can post ads on these particular sites by creating what is known as a group. These groups can be created to reflect an individuals or a businesses interest. While a business can join an existing group, attention must be paid as to whether the group is delineated as public or private. If it is a private group, then joining that group will not be possible. In many cases, in order to effectively advertise a business, it is advisable to simply create a group. This allows a business more control over the group and its subject matter and can thus implement its advertising plan as it sees fit. The over whelming issue with this form of Internet advertising is how easy and simple it is to get going. All that is required is to select a name for the group, create the group, and begin posting. Be sure to make certain that your posts are relevant to the discussion, otherwise you may find your group removed.

Web traffic is indeed any web based businesses lifeblood. It would be more apt to say that targeted web traffic is indeed the one sustaining factor of any web business. Using some of these free advertising strategies will not only save you money, but can allow you to carve out your space in the highly competitive online marketing environment.

Get Cost Effective Professional Services From SEO Service Companies in India by: Albert Peterson

Saturday, May 23rd, 2009

With the wide spread acceptance of internet as a new and profitable medium for conducting business, almost every government and private entrepreneurs are trying to start their online business. This medium of conducting the business is also inspiring the business organizations because of its ability of giving a new and big exposure to their businesses.

Internet offers a wide range of opportunities to the entrepreneurs to carry out a variety of business. But whatever may be the theme and the objective of the business, which ever area of interest it may be serving to, whatever may be the target audience; all these purposes cannot be achieved without the services of SEO. Search Engine Optimization is the best way of making a website more functional and friendly among the users and the search engines.

These services are provided by the service providers known as SEO Service Company. These companies aim to effectively transform your website and its presentation and functionality, which are done following a fixed set of patterns to get healthy results to your business. Converting the visitors into the customers is also an important concern for the SEO Service Company because is the first rule of the search engine optimization process.

As it is said that the websites are the only way by which an organization can reach to the masses, therefore just owning a simple website on the internet is not enough. It is very necessary to possess a website which is a blend of technicality and beauty. You can get all these facilities for your website by getting services offered by the SEO Company in India, because the main job of these service providers is to make your website count.

Approaching a search engine optimization company in India, will definitely increase your online sales and will give you maximum profits out of your business investments. It will also be a profitable decision for your company because the services from SEO Company in India deliver good result in a short span of time. These expert services from skilled labors are provided at a cheap rate and they make sure that no additional publicities and campaigns are required, thus saving your time and money considerably.

Therefore we can say that the SEO service companies in India are the best way to make the existence of your website worthwhile, and assure that it is catering to all the needs of the customers through its highly functional, user friendly and approachable nature. This is because they would be the best way to increase the popularity and the fame of your company and its products through its official website.

How to Detect Fake SEO Consultants by: Aniruddha Badola

Saturday, May 23rd, 2009

As a small or medium business owner, you may want to advertise and promote your website as economically as possible. In recent years, Search Engine Optimization (SEO) has emerged as one of the surest and cheapest way for long-term business promotion. A typical business owner is not expected to be knowledgeable about SEO and its benefits. Even if an owner knows SEO, he/she is not sure how to choose an ethical SEO who can get the job done at the best rates and within timeline. Choosing a SEO consultant or company for your website can be a tiring and overwhelming experience. Every SEO specialist will boast about adopting latest path breaking SEO techniques, testimonials from clients and gurantees of #1 placement on Google. But how you as a non expert select a genuine SEO consultant? Listed below, are few pointers on how to detect a fake SEO consultant.

1. #1 Google ranking for Website: If any company guarantees you that they can place your website on number one position on Google for your keywords then take my advice - RUN in the opposite direction. Its obvious this company is desperate to get business and is willing misleads you to get your hard earned cash. No company can make such claims. Google’s algorithms are one of the best kept secrets. What SEO companies can do is optimize and promote the website according to widely known principles, intelligent guess work, best practices and lot of hard work. At most a company can claim that they can acquire good ranking like top 10 on Google. But even then, verify their past track record to guess on how the fared with other clients.

2. Very Low Prices: Many companies charge ridiculously low amount of money for quite a lot of service. As an astute business person, you can intelligently deduce that any work that requires hours and hours of hard work, research and analysis by a team of experts cannot come cheap. Most of the times, specialists from various fields like programmers, content writers, SEO analyst, link builders etc. pool their resources to make a site successful on Google and obviously SEO services cannot come as cheap as many companies charge.

3. Secret and Proprietary Technique That Cannot be Revealed: I don’t think we should even elaborate on this. As the owner of the website, you should be aware of what’s happening to your site and what steps are been taken to optimize and promote it.

4. Recommending Black Hat Techniques: Lot of companies recommends shady tactics known as black hat practices to get your site up in search engines. Not only these practices have very short term benefits but they can be very counter productive because search engines eventually catch website following these shady practices. Many websites big and small have been heavily penalized for using these techniques. So play safe and avoid these SEO companies like plague.

5. Using Outdated Techniques: Once upon a time, techniques like reciprocal link exchange, keyword stuffing etc. were used to get good rankings. Google and other search engines have wisened up and rank a site for its worthiness and not just back links and keyword stuffing. Choose a company that will recommends steps to make your site useful & relevant and not take short cuts.

If you keep these tips in mind while choosing a SEO company for your website then it’s very much possible that you will finally select a SEO company that knows their job and can handle your website promotion very well.

Google Pay-Per-Click DEFCON Alpha! by: Meg F

Saturday, May 23rd, 2009

If you have run, are running or are thinking about running a Google Adwords pay-per-click (PPC) campaign (or any PPC campaign for that matter), pay close attention! This could save you a lot of money!

I’d take the time to introduce myself but there’s no time. We’re in DEFCON Alpha and a lot of you out there are being affected!

As more and more “traditional media” based companies are getting into the PPC marketing space, I feel the utter frustration from business owners’ first-hand. I’m frustrated as well! There are just too many companies out there wasting your money! And I feel obligated to challenge the PPC wannabes and rid the marketing world of those that are just out to collect your money.

Look, don’t get me wrong. We’re all out to make money and I don’t blame the large companies losing market share to online marketing to try to compete in this space. What I do take issue with is that they are bastardizing what could be one of the most effective and efficient forms of direct marketing out there (despite what natural SEO guys are saying - I’ll get into that debate later).

So how do you know what a good Google Adwords PPC campaign looks like? Next time you sit down with a rep trying to sell you on an online PPC marketing campaign, ask them the following:

1. Can you tell me the estimated amount of clicks on a daily and monthly basis on a list of keywords relative to my business within the specific geographical area that I service?

2. Can you tell me the average cost-per-click that I’ll pay on a list of keywords relative to my business?

3. How do you determine what days/times to run my campaign?

4. To what pages on my site do you direct traffic to?

5. How do you measure the success of this campaign?

6. How often to I receive reports?

7. Do you disclose all the keywords, costs, and ads to me?

8. What is your set-up and management fee and how much of my budget is going to clicks?

9. Can you guarantee that when my ad appears, it will appear in the top 1-3 positions?

10. How do you choose the keywords for my campaign?

These are just 10 of MANY questions you should ask but a great start. Any company trying to sell you a PPC campaign should be able to answer every single one of these questions in detail. At no point, should the answer be “we can’t do that!”

Directory Submission: An Important Step to Your Site Promotion by: Anwar Alam

Saturday, May 23rd, 2009

Whether as a leisure pursuit or paying attention on making some dollars on the Net, you developed and designed a site which truly looked striking. Your website in question also had high-quality material that internet visitors might find important and useful. You subscribed to a web hosting plan, bought your own custom domain name, and at the end launched your site on a fine day. You tracked your analytics data or site statistics in a day of two later and dreadfully discovered that not a single visitor on earth ever visited your website.

You are now wondering and thinking what in the God’s green earth is going wrong? How is it possible that no one is visiting your site that you invested so much time on? Answer to the questions is very easy actually. Your potential visitors will have to run into your site before they can pay a visit. You need to properly promote your site via an efficient link building operation before a visitor can find it.

There are various ways to promote a site and one of the efficient methods is directory submission. Directory submission is not only n vital link building step for your site; it also sends the site owners visitors from the directories which is a plus.

You need to be familiar with the directory submission practice before you can suggest your site properly. You should be able to realize which directories worth submitting to and which ones are nothing but total waste of your valuable time.

DMOZ or Open Directory Project is always a wise choice where you can submit to. Google doesn’t have a categorized directory of its own and uses DMOZ listing for its own directory data. There are ton of other search engines and individual directories that don’t have any database of their own and use DMOZ results as well. So suggesting your site to DMOZ and getting approved there can be very helpful. You can visit DMOZ.ORG and suggest your site under the proper category. It is greatly suggested that you start your directory submission campaign with Open Directory. One important point regarding DMOZ which you need to keep in mind is that it can take months before you can get accepted.

2nd step to directory submission is to locate as many online directories you can and put together a list of directories referencing their page rank. Higher the page rank of the directory, better it is. Once you put together the list of directories where you intend to submit to, rest is just keep submitting to them. You can submit to ten to twenty directories per day because too fast link building is not very wise and can be suspicious to search engines.

Directory submission is an important step to link building and you need to submit to a lot of directories to get the needed links. You will soon find that it is taking you a lot of time to submit to all the directories by manually by hand. To reduce the submission time, you can use a form filler that allows you to input the submission data once for all of your submissions. There are Firefox add-ons or plugins available which you can easily find by searching Google.

Should You Buy Targeted Traffic? by: Dean James

Saturday, May 23rd, 2009

If you buy targeted traffic, would it benefit your website? You might be wondering how you can increase visitor number to your site; and in turn, increase sales and profits. One option you probably have heard about is targeted traffic services and how it can supposedly help improve visitor numbers and increase the number of companies willing to advertize in your website. Below, we’ve broken down the characteristics of this type of online service.

Aim of targeted web traffic

Targeted traffic differs from mainstream traffic in that it is more specific. Providers of this service are supposed to drive visitors to a website who are most interested in its content and are most likely to purchase services or products from it.

The main goal of targeted traffic is to make these visitors take action and convert them into consumers. Basically, targeted traffic services are a form of advertising wherein the services or products of a site are promoted to online users. These products and services are placed within view of specific audiences who are most likely to be interested in what is being offered.

How it works

There are many ways by which target traffic services work. Some online firms that provide this service use pop up or banner advertisements that appear in several other links or partner networks of the provider. The banners and pop ups can be a whole page or a half page, depending on the package purchased by the site owner. In some cases, a more specific strategy is used, like keyword traffic.

In keyword traffic or keyword advertising, the buyer lists down different keywords or key phrases associated with his site’s products and services. Once an Internet user type in these words or phrases, the advertisement for the site will appear inviting the web surfer to visit the client’s site. There are also targeted advertisements that are geared towards particular locations or country. This works by asking the online researcher to identify his country or location when he visits affiliate websites and directories. If the country or location specified is in the client’s list, then the advertisement will appear.

If you’re planning to buy targeted traffic to increase visitor numbers to your site, be warned that not all online resources that offer this service are legitimate. The popularity of this type of web business has spawned a lot of fraudsters and you can end up buying worthless traffic. Before you agree to a package, research the company’s background first or ask other website operators in your network whether they know anything about the provider.

Why Search Engine Optimization Isn’t Enough! Legitimate Link Building After the Nofollow Tag. PART 1 by: Roger Stellers

Saturday, May 23rd, 2009

SEO or SEM?

With all of the SEO companies popping up everywhere how do you know your SEO efforts are going to pay off? I spend a significant amount of time reviewing SEO offerings from other companies and find that the range in quality of SEO can vary greatly. While doing proper SEO is very important, will SEO alone dramatically improve your ranking in the Search Engine Results Page (SERP)? If you don’t have an effective Search Engine Marketing (SEM) campaign, the answer is probably not! SEM uses several techniques that could include but aren’t limited to, SEO, Link Building, Pay Per Click, Social Media and more. The focus of this article, and one of the more difficult and time consuming aspects of a good SEM campaign, is link building.

What is link building and why is it important?

Link building is the process of building your sites link popularity, or simply put, creating links back to your site from other sites. This is very important and arguably the most heavily weighed factor in determining your site ranking in the SERPs. Through building a large amount of outside links back to your site, the Search Engines will view you as more relevant, credible (possibly), and popular. Ideally you should try and build links from credible websites with content related to you site. The more popular and credible the linking website the more it should help you. There are all sort of potential ramifications for building links from unsavory websites and link exchange services which are beyond the scope of this article. But suffice it to say you can actually be doing more damage than good if you try and take shortcuts. Remember if something sounds too good to be true, it usually is… and it’s been my experience that this adage holds truer today, on the internet, than at any point in history! (Thanks Nigeria!)

Why link building today is harder than ever.

After many years of link building abuse from comment spammers and the like, Google came up with an answer, the nofollow tag. Because of rampant misuse of people posting spam comments on blogs, bulletin boards, and content sites, the nofollow tag was introduced. This is a method by which sites could still allow users to post links, without lending any of their sites credibility to the referring link. In other words, your site now gets NO credit for linking if the referring site uses the nofollow tag. It seems major sites, that were once a staple of link building (both credible and otherwise) are all going the way of the nofollow tag. Wikipedia, craigslist, yahoo answers, and the list goes on. While I am not sad to see spammers lives made more difficult, this has made credible link building more difficult for the rest of us. Below are 5 ideas for good and credible link building after the nofollow tag.

1. Article Syndication – Writing relevant articles with good content, that will interest readers is always a great idea for more than just link building. It helps establish your reputation as a professional and build credibility. It is also very time consuming but over the long run well worth it. As part of your link building campaign consider writing 2 to 3 articles a week and syndicating those to 10 – 20 different article syndication sites. Part 2 of this article will include syndication sites listed by popularity and that will be a great place to start! It may take you an extra 5 or 10 hours a week, but your efforts will pay off big time over time. If you don’t have the time, consider hiring someone who will work with you to develop link building plan and submit your articles for you. There are many good companies out there that can help you with this.

2. Press Releases – Have you recently launched your business or a new website, product or anything else worth telling the world about? Consider issuing a press release. While most of these services are not free they are a very effective means to get the word out about your company and create links from highly trusted websites. PR Newswire offers a large variety of services that can reach many different audiences. It’s not free but it is effective.

3. Social Bookmarking – Social bookmarking sites are a great way to promote your content. Part 2 of this article will include a current list of social bookmarking sites that do not make use of the nofollow tag and more detailed strategy using social bookmarking.

4. Blogging – Blogging is a great way to add content to your site, gain a following of readership, gain relevancy and credibility with the search engines and your prospects and clients. Blogging can also be a great way to link build. Once you have established your blog and have a decent following, you can make use of guest bloggers from other popular blogs, or even link to another popular blog when you see a post that you think is excellent and your readers would appreciate. There is a reasonable chance the owner will notice your inbound link and link back, if you have good and relevant content. Warning: if you do plan to blog, make sure you stay on top of it and post content frequently. Weekly if not daily is preferred, but even more important than frequency of posting, post GOOD CONTENT.

5. Trade Links (if it’s relevant and beneficial) – Email the webmasters of sites that compliment your site but generally do not compete with it, the more popular the better. Outline the benefits for them to link to your site. Explain how their readers could benefit from the content on your site and how your readers benefit from the content on theirs! ALWAYS HAVE A LINK TO their site on your site already BEFORE you do this. Include the location of this link on your site in the email and explain why your visitors benefit from linking to them. This can be a very effective tool when done right because you are building links from highly popular and highly relevant sites to yours. Part 2 to this article will discuss strategy to trade links in much more detail.

For more tips or information on how T2T Marketing can help you market your business online successfully, call us at 858-952-0848 or visit our website at for help with your SEM or SEO Campaign at http://www.ticket2traffic.com

5 Quick Tips For Website SEO by: Jeffrey J Smith

Saturday, May 23rd, 2009

There are many ways to utilize SEO to make your website more search engine friendly. Here are five quick tips that people often miss:

• Meta Tags- I know some readers are thinking: “Yes, I’ve got my meta tags filled out…tell me something new!” Well just having words in them doesn’t mean that the value of what they can do is being maximized. You want to make sure your primary keyword or phrase is in the title tag. Also, pack your description tag with your keywords. Of course not to the point where it sounds unnatural to read, but a good description tag with as many keywords as you can reasonably use works wonders for the search engines. And one last important thing: complete meta tags for each page in your site. Target different keywords for each page. Depending on what’s in that page, make each tag in each page fit the keywords and relevancy of that particular page.

• Links- Hyperlink a few of your keywords to outside authority sites. For example if one of your keywords is “search engine”, then link that word to an article or story about search engines on CNN.com. Wikipedia is another good authority site to link to. And of course you can find ample pages to link any given keyword to it.

• Sitemap- Search engines love sitemap pages. If you don’t have one, make one! For example: www.mydomain.com/sitemap.xml. This needs to be the last thing you do when building your site so you can include all the completed pages in it. When making your sitemap, double check to see if all your pages have proper meta tags filled out. And be sure to have a link in your website to your sitemap page. There’s a great sitemap tool at www.xml-sitemaps.com. You can simply give them your URL and they will automatically generate a sitemap page for you.

• Offpage Intelligence- Obviously the more inbound links to your site, the more authority your site will have. But how you go about getting those links is important. They need to seem natural, like they are from the everyday use of exchanging information on the internet. For example if you get hundreds of inbound links pointing to your landing page from link directories within the span of a couple days…your site might be frowned upon by the search engines. So do a natural mix of link directories, postings on authority forums and articles that link back to your site. *Very important: When making inbound links, use your primary keyword or phrase less than 10% of the time- use other creative words and phrases instead. And make sure to send most of those links to internal pages in your site rather than your landing page.

• Updates- Have a few pages that you can update. For example a blog that you can post to every few days. Other ideas are to have videos that you can change or add to, or a page with articles. You can always easily find new relevant articles to add to a page or directory in your site that will both enhance the value of the content in your site as well as make it appear to be a lively, evolving site. Search engines love this. If things are changing and growing every time the search engine’s spiders crawl you site, it will look like your site is getting a lot of quality traffic and things are progressing nicely.

• *Bonus Tip- Press releases are the best backlinks. Do several press releases a month. Search existing PR’s in your industry to get ideas. And make sure to visit prweb.com to help make this happen.