Archive for the ‘Traffic Building’ Category

Internet Attraction Marketing Articles - Secret To Getting Your Articles Read Every Time! by: Dean Caporella

Saturday, May 23rd, 2009

Internet attraction marketing articles are the perfect way to create interest in your network marketing business. However, unless you structure them correctly your efforts can be wasted and the flow of prospects into your leads funnel will be severely restricted.

An article needs to be educational in nature and has to teach the reader something that they can take away and implement in their business. Unless you are teaching your prospects effective business building strategies, there is almost no reason why they should follow your links to your web properties.

Internet Attraction Marketing Articles

The other important aspect of your articles should be their cosmetic make up. While the information is vital in breaking down any trust barriers, your article also needs to be visually appealing. If this sounds confusing let’s explain a visually appealing article.

Avoid making your piece look like a huge mass of words. That is, use paragraphs and use them regularly. While your information may be great the reader can easily turn away because it can look hard work to read.

Paragraphs should be no more than two to three sentences long. The article has to appear an easy read and a piece that is spread out will look a lot easier to read than one which has just a couple of paragraphs.

Try this yourself. Scan the article directories and look through the content submitted. Make note of the ones that immediately appeal to your reading senses. It’s quite likely you will be more drawn to those which have several paragraphs than those with one or two.

Take a look at this article for instance. Notice that it is broken up into at least eight or nine paragraphs. This is what we call visually appealing. While the content is vitally important and aimed at teaching you the correct way to structure the piece, it’s also meant to look easy to read.

If it was just a couple of paragraphs would you be as inclined to read it? Probably not and the simple fact is while this information will increase the number of people who stick around and read your content, the mere fact it looks like hard work to read will turn most away.

Internet attraction marketing articles need to teach the reader and make it as inviting as possible to spend the few minutes to read it. Once you understand this concept you’ll experience an increase in the number of people who absorb your content and follow your links to your web properties.

All That Was Was a Setback by: Ted Ciuba

Saturday, May 23rd, 2009

Recently, I spoke with a young lady who had a story that was so important that I just had to share it with you. Here’s what she had to say:

What happens if you know exactly what you want, you’ve got a burning desire, you’re enthusiastic, and things start to happen—and then they slip away? For instance, in my situation, Oprah’s people had asked me to do a radio show with them and for them. And it was exciting; I mean, it was incredible. The General Manager and the Program Director were on board.

This was a dream come true! I’ve seen this, it’s on my vision board, and here it is, ready to happen—and then both of them get fired, at the exact same time, due to budget cutbacks, or whatever…

I still talk to them through Facebook, and still have good connections with them, but in a business sense, it’s not happening…

But there you go! It’s interesting; I’ve had a variety of different slips. In other words, you get really, really close, and then it doesn’t quite manifest.

For the first time, I’ve lost a little bit of confidence—and I’ve never been one to ever lose my confidence. Doubt is creeping in, and I’m like, “Oh, you’ve got to be kidding me!” Sometimes it’s hard to get right back up and start the dream over again. I’m wondering: am I on the right path? Because things keep slipping, just a little bit.

Now, I wanted to speak to this because it’s a pretty common phenomenon. When something like this happens, it’s time to go back and retool, because somewhere along the way you forgot everything it was that drove you originally. You need to go back and pull out your original affirmations and start saying them again. You start meditating again, you start visualizing, you start thinking about contributing to the world. If you don’t have faith, you build it back up!

So you’re doing a repair job. And in some ways, it requires more the second time, because you know how close you were, you know what you had, and you know what you don’t have now.

But the reality of the matter (and again, this is part of the philosophy) is that there is a rhythm, and there are setbacks that come to everybody. We don’t cause them all, but we do cause most of them.

Either way, we still have the response-ability to continue with our dreams, to hold onto our visions. If you’re committed to getting on Oprah, as this young lady is, then what happened wasn’t the end of the world… All that was was a setback.

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Seo Blogging Software Can Help You Get Traffic by: Adam Waxler

Saturday, May 23rd, 2009

There are several different reasons why people use blogs in order to get information onto the Internet. The most obvious of these reasons is because it is the simplest way for you to do so, allowing even the most raw beginner to get started with their own website. Another reason why a blog is an excellent idea is because they tend to receive a lot of favor in the eyes of the search engines. Even though this seems to happen naturally, you can help the process along by employing some SEO blogging software. What can the software do for you?

Some of the SEO blogging software that is available is actually able to optimize any type of website, blog or static. It helps you to analyze different parts of your website in order to find out if it needs to be optimized in some specific way or another. It can also help you by checking out your keyword density on the page, as well as making sure that you are using your meta tags properly. Some of this SEO blogging software can automate these processes for you, perfecting your on page optimization and getting you ready to receive a lot of traffic.

Another type of SEO blogging software that you should look into allows you to ping multiple websites every time you post new information. This can attract the attention of the search engines rather quickly but it can also attract new visitors as well. Some of the blogging platforms, such as Wordpress have this functionality built into it. However, it is still a good idea for you to do this from an external source from time to time in order to get as many pings as you possibly can.

The best part about optimizing your blog is the fact that you can begin ranking for some longer keyword phrases very quickly in Google. These long phrases really add up and can bring you a lot of traffic as you continue to use your SEO blogging software to optimize for more competitive phrases.

Although search engine optimization is an ongoing process, there will come a time when your blog begins to take on a life of its own. At that point, you can either continue to build up your readership and visitors, or you can start to take the extra time and put it into building your own blog empire.

SEO 5 Consulting- Providing Top Internet Marketing Solutions To Advertisers by: Karen Elowitt

Saturday, May 23rd, 2009

The Internet is a highly competitive, ever-changing marketplace. That means you need a marketing team like SEO 5 Consulting that knows the web from the inside out.

For SEO 5 Consulting, Internet marketing isn’t a chore – it’s an exciting challenge! That’s why we started our business, SEO 5 Consulting over ten years ago. Each day, we find ourselves tackling a new arena, creating customized solutions for clients and preparing our customers for the success they deserve.

In today’s global environment, being able to reach consumers from around the world is an essential element to guarantee longevity and reputation. Our team of experts has helped hundreds of clients expand their reach using scientific strategies and web-based applications.

SEO 5 Consulting operates out of many international offices, allowing us to provide 24/7 delivery of Internet marketing campaigns and targeted initiatives. Our designers, copywriters, social media experts and advanced marketing specialists have diverse backgrounds, including many who have won awards in their fields. We’re passionate about working on behalf of clientele and will apply our skills to make Internet Marketing “magic”!

You can rest assured that SEO 5 Consulting is the best of the best.

Each of our employees has been trained to analyze and approach Internet Marketing from a tactical, technical angle. We’re constantly upgrading our line of deliverables as the World Wide Web evolves, allowing us to stay ahead of the learning curve and provide our customers with top-notch services.

In fact, many of our methods are so innovative, proven and ultimately lucrative that they are being studied by the competition! To us, that’s the sincerest form of flattery and just one more assurance that our clientele are getting unsurpassed service.

Because the nature of our industry is one which allows for minimal overhead, we have raised the bar on the quality and responsiveness of our services while lowering the price you’ll pay for our expertise. We want every customer to get the ROI they deserve and we set our package price points accordingly.

To learn more about our dynamic company or to connect with one of our Internet Marketing experts, please contact SEO 5 Consulting today.

Instant Techniques On How To Make Email Marketing Simple And Effective For Your Online Business by: Khurram Zaveri

Saturday, May 23rd, 2009

Email marketing is very important to one’s online business. Any strategy you find on the net today can not be a stand alone strategy, that will do all the profit generating work for you. It is important that you learn how to combine these processes and have them all integrated with your business.

The challenge that you can get from competition is very vast. If you would like to be ahead of your competitors, you should find a way to make things simpler for you to work on, less complication is less frustration. Using one or two of all the strategies available for online marketing would give you more time to evaluate what the impact would it give to your business.

Let’s say for instance email marketing, using this strategy would be better of with an opt in option for your subscribers. This would definitely give you more credibility on sending those newsletters and sales pitches to your customers legally. The reason behind this is that these people who will be receiving your emails are subscribers who have opted to receive them, in the first place. This would distinguish you from most of the bulk emails that they receive regularly. This time around they can opt to unsubscribe to what you are sending automatically if they want to.

Now, to prevent these subscribers from opting out, you need to send them pertinent information on what they are interested with. To be able to benefit from the information that you will be giving them, you have to integrate the product or service that you are offering to the information you are sending, so they would be able to relate to it, and eventually take advantage of it.

You are probably thinking how would you be able to make things simple in sending out those emails regularly, right? Well, there are a lot of options to choose from, and one is sending out your emails with the use of a bulk email sender software. This type of software can make a weeks time email sending work for you a days work depending on your ISP connection. So better get one and make sending those emails a simpler task for you.

Winning Tactics In Driving Traffic To Your Website Without Big Bucks Involved by: Khurram Zaveri

Saturday, May 23rd, 2009

The first thing that you have to consider in building a business online is sending traffic to your site. How would you be able to obtain this traffic without paying that much money then? You have to look into several ways on how to generate free traffic through the web.

Let’s face it, even if you have all the money in the world, you still would like to avail of that free stuff that you can get from the web, as long as it’s going to help you keep up with this fast paced industry, that are filled of challenges and competitions. It is true that it is somehow difficult to be able to generate traffic, but if you follow methods to help you out on how to go about doing it the easy way, then it wouldn’t be much of a problem for you.

There are several strategies that you can use to drive traffic to your website without costing that much money. You may even combine them according to your preference, so you can get more traffic that you expect. Let’s say for instance using article marketing and email marketing at the same time.

Article marketing allows you to drive traffic to your website through article submission, while having it go together with an email campaign would work out perfectly. After your online users read your article they are interested with it and will be clicking on the resource box linked to your website. From there you get traffic, and then you have them opt in to a weekly newsletter for free for more information, then you will be able to capture their email addresses.

Being able to acquire their email addresses would now allow you to contact these people. You then send them newsletters as you have promised, together with your sales pitch for the product that you are offering. Eventually you will gain their trust and they will buy your product.

But of course for you to be able to send those emails in a shorter period of time, you will need assistance for it. You may opt to use a bulk email sender software that could help you organize your mailing list, and send out those emails for you.

Effective Web Promotion Techniques For Small Online Businesses by: Douglas Jerome

Saturday, May 23rd, 2009

After setting up the look of your small business website, uploading its written content, photos, videos, and other files, polishing its web design and navigation, and publishing it to the World Wide Web, the next step you should do is web promotion. Since people don’t have any idea that your website exists, you must spread the good news as extensively as possible. You may begin by submitting the link of your web address to the major search engines, Yahoo!, MSN and Google. Just find their link submission page. Upon submission, search engines will review your website and include it in relevant search results. This is not automatic, however, and your inclusion to search results may take from 7 days to 3 weeks.

Of course, you should also do web promotion to the people within your network. Friends, families, classmates, people from work, online friends–every agent that can market your small business website on your behalf is important. Up to now, word of mouth is still the most powerful form of promotion, so ask people that you personally know to encourage other people to visit your site. If possible, you may send them a PR letter which they can copy and paste to their online profiles, blogs, journals, among others.

Building a small business website entails a lot of work: you have to purchase a domain name, subscribe to a web hosting provider, manage your web content, web design, submit your site to search engines, build links, and do other web promotion strategies. This is grueling, especially when your products are ready and they just have to be sold. But actually you don’t have to wait too long to get your website done. As an alternative, you can create a small business blog for your company.

Unlike websites that call for a lot of intricate processes before reaching publication, in blogs, you just have to put your content in an online writing tool and in just one click your message is ready for the whole wide world to read. To create a blog, you just have tosign up for an account in any blogging site and in less than 5 minutes, you’re free to do your web promotion and sales campaigns.

In running a small business blog, you don’t have to pay the services of a web developer just to maintain your site. The online writing software programs of blogging sites are so easy to navigate, and do not need any editing of html, css, and other computer codes. Web design too, is effortless, and open to be explored. There are a lot of web design templates to choose from, and all of their elements, color, and style can be modified, arranged and matched according to your preferences.

Most of all, blogs can reach to more people than websites, because blogs are primarily social. Blog sites gather different web pages with the same topic and content, and they deliver them to online readers who have interest in such subjects. So whether you’re selling bags, clothes, books, or anything, the blogs that you will write about your company will be promoted to people who have the strong inclination to the products you’re offering.

In relation to blogs and journals, it is also better if you have your company blog aside from your official small business website. In your company blog, you can put articles on events happened just recently, like a specific product launching night, participation of your business in a trade show, etc. You can also put informative articles that are related to your product. For instance, if you are selling bags, you can feature articles on bag maintenance, guide to shopping for bags, where to purchase good bags, among others. In these articles you can mention, but not obviously, the products that you’re selling. Make sure that the content of your articles is focused on giving reader helpful tips and instructions, and not encouraging them to buy your products. This can be very annoying to readers. You should not forget of course to advance the web promotion of your official website by putting a link.

Building links is a major component in web promotion of Internet small business. Visit websites, blogs, and forums that are related to the products that you are selling, and paste the web address of your site therein. If the site is personal, ask the permission of the owner to exchange links. By doing these, you can magnify the traffic of users to your website.

Paid Traffic vs Free Traffic Through Social Media by: Nathan Holland

Saturday, May 23rd, 2009

With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.

Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people’s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

There is no doubt that paid traffic solutions can effectively encourage people to go to your site. However, this marketing campaign is only good if you have money to pay. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is different. The efforts that you put in today may not have immediate effects on your traffic now, but it can definitely explode your online presence in the weeks or months to come. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

Why Copywriting Can Dramatically Increase the Readership of Your Blog Posts by: Francis Lui

Saturday, May 23rd, 2009

It’s important to get people to read your blog posts. Learning a few copywriting techniques can increase your readership. By applying just one copywriting technique, you can boost your readership by up to 100% and more.

For instance, the most important part of the blog post is the title. The title is similar to the headline in copywriting. The title determines whether people actually read your blog post at all. A good title can dramatically boost the number of people who read your post.

By learning how to write a good headline from copywriting, you’ll be able to write good titles for your blog posts. One tip is to include a benefit in your title. Write what the reader will get out of reading your blog post. For instance, “How to Triple Your Productivity” has the benefit that the reader will learn how to triple her productivity if she reads the post.

The next thing is to write a good introduction. In copywriting, this is known as the lead. The lead is important because it determines whether the reader will continue reading. If the lead fails to interest the reader, the reader will stop reading.

This applies to your blog posts too. You’ll need a compelling introduction. You could start your blog post with a compelling story. Debunk a myth. Or use a problem-solution approach: Tell the reader what problem he’s having and show that reading your post will give him the solution.

You also want to make your blog posts easy to read. Just like in copywriitng, you’ll want to write in short paragraphs, use subheads, write in short sentences, and use simple words. If your blog post is difficult to read, you’ll scare your readers away.

Most of your readers are skimmers. By including subheads, you’ll make your blog post “skimming friendly.” The skimmer can read the subheads to see what your blog post is about. If the subheads catch her attention, she’ll take the time to read your post.

Short paragraphs make your blog post visually appealing. If the reader sees a bunch of big blocks of text within the first 5 seconds, it’ll look like a lot of work to read. The reader may not have the time or patience to read the big blocks of text. By writing in short paragraphs, your blog post looks easier to read. And more people will read your post.

The tone of your blog posts is important. A blog has a community atmosphere and lets you interact with your readers through blog comments. So you’ll want to write to them like you’re talking to a friend. Write in a conversational tone, just like in copywriting.

So if you want to increase the readership of your blog, learn a few copywriting techniques. Even just one technique can boost your readership. Learn one technique and apply it today.

How To Promote Your Website And Make It Work For Your Business by: Dillon Activ

Saturday, May 23rd, 2009

Many small businesses have a website built and never really capitalise on its value to their business.

Most small business websites should do the following:

- Be accurate and informative
- Generate new business
- Help to retain existing business

But, in truth they tend to fail because of:

Be accurate and informative

- Many small business websites are not kept up to date, they have outdated contact details, poor product/service information which in general gives users a bad experience and only has a negative effect on the business.

Generate new business

- People are not directed to the site through online and offline advertising and marketing, meaning that the only people using your website are the ones who already know about you. There are many cost-effective ways to get new business through your website.

Help to retain existing business

- Do you collect their email addresses in your business? Does your website collect your customers email addresses? If you do not constantly keep in touch with your existing clients telling them about events, special offers and promotions you are losing out on profits. There are many ways a website can help your business to retain custom and to increase frequency and value of customer spends without a great cost (If any).

A small business tends to have a website built because ‘Every business needs a website’ but then do little with it, it becomes stale and outdated, a website needs to be an extension of your business and should be part of your advertising and marketing strategy, it should be as important as your premises, your staff, your goods or services!

If you have read to here and are thinking “My website works well for my business and it is something I am very proud of!” then great and congratulations on your achievement, but how many small businesses can honestly say that their website is a profitable and successful part of their business!

There are 2 ways to successfully market a website to existing and potential customers:

- Offline – Newspaper advertising, leaflets, posters, Yellow Pages etc.

Online – Search engines, directory websites, http://Yell.com

But you may be thinking:

Offline – Newspaper advertising, leaflets, posters, Yellow Pages etc – I advertise offline in these places AND promote my website on my advertising, which is great, but you can improve on its effectiveness.

Online – Search engines, directory websites, http://Yell.com etc – I am not sure how these things work and I get bombarded daily with telesales calls about advertising on this website/that website, top results on Google, search engine optimisation for your website etc. It isn’t the minefield you may think it is, there are simple steps to ensure any online promotion you do is cost-effective and will work.

Don’t be scared by the internet, it is a probably the most powerful any small business can utlilise to not only grow their business but also to retain the existing clients they have. The internet is not the confusing place many think it is, the world of websites does not need to fill small business owners with fear!

We have, here at Activ Web Design, helped many small businesses realise the power of the internet and what it can do for their business. We talk to you in a language you understand without all the techno-talk used by traditional web design companies, we are here to help your business succeed online, not to confuse you!