One of the newest types of social networking site, the social bookmarking site. Characterized by being more about finding cool things online and bookmarking them, rather than actual interaction. The overall idea behind these sites is when you find something you like, you “favorite” it with a bookmark, which puts it into the site’s system. Other people that share similar interests to you, can then see the page as well.

These sites are excellent for marketing purposes, but also tricky. It takes a lot of time to build up a good account with these sites. You must use them often, and not just for your site(s). There is some interactivity with them, and you must use it to some degree as well. Part of making these sites work for you is building up a group of people that like the things you bookmark, and follow you. You should also find people that like the things you do; and what your site is about, and follow them.

The best thing you can do is work on one account at a time. Build it up, get a following of people. Make sure your other bookmarked pages are getting views. Then you can start bookmarking your own pages. I recommend doing them in a staggered pattern. Bookmark a few other site’s pages you like, then one of your own. This makes it look more natural.

Social Bookmarking sites can be a very potent tool in the arsenal of the online marketer, if they are used properly. The ability to potentially reach millions with a single click, is something that should not be ignored.