It’s usual in SEO to suggest that clients avoid going after that hard to find one word phrase. Has it become easier to be ranked for so called “one word phrases?”
I’ve been able to acquire some top rankings for my clients in the last year. This isn’t an attempt to brag, but if everyone’s avoiding one word rankings no one will know what it’s like to go after them.
But, of course, there are some that like to think one word phrases can’t be converted. Despite this, I have seen these phrases drive up to 10,000 visitors per day into sites. But as you would expect, not all can be converted, but around 20% can.
That’s right, 20% of all the visitors entering convert at that rate for an item on the webpage. It might not always be the phrase that has brought them to the site, but that person is converting on something.
Using WebTrends or possibly Google analytics can tell you the phrase which brought that specific person into your site. But to get the level of detail you need, the only programme I have found reliable is a site database capturing system. Although made for custom, it can still keep a track of the pages that have been visited and is able to tell you if someone originally came searching for a term like “KVM” but instead, ended up purchasing something completely different like a Router. This is the kind of information that will be logged.
So now these one word phrases are converting really well. Also, with so many search engine optimizers deciding not to go with them, it gives an excellent opportunity to get the top rankings on the traffic.
Why are you still here? Get out there and find those top converting words!