Posts Tagged ‘Search engine crawlers’

Robots in SEO

Monday, April 13th, 2009

For a site to have good SEO, its better that the Search engine gets your pages faster & to the relevant content. This can be done by indexing the site. Indexing is important because the spiders or search engine crawlers first visit & search for the robot file in your site. This Robots.txt file tells the crawler on which pages of the site needs to be indexed or which pages should be left.

The robots.txt file makes a huge difference in increasing the ranking of the site in search engines. So; we can also mention that there needs to be a requirement of a robots.txt file that is SEO optimized. Do not corrupt or mess the robots.txt file, it may lead to the blocking of the site & affecting its ranking too. The SEO experts generally ensure that the sites get a clean crawl & that is why the robots.txt file has its importantance.

The robots.txt file has no HTML tags but only a plain text file. This file has to be placed in the root directory. The content of the txt file is called records. One can use any text editor to create or prepare the robots.txt file.

Robots save a lot of time & increase the speed of the crawler in reaching your site. Thus the bandwidth is saved since without a robots file; a crawler will not visit your site.

The log files that get generated every time the search engine visits your site gets cleared soon freeing the space.Without the txt file, one may several “404 Not Found” Errors in the long list of errors making you difficult to trace & correct any important errors originated in a month.

Spamming is also prevented with the inclusion of robots.txt file in the site.

Let us know how to create that simple yet important txt file called the robots.

One can open any text editor like notepad, & open a new file. Insert the required instructions that are to be given to robots. Once it’s done, save the file as robots.txt & puts its place in the root directory.

The golden rule for using the robots.txt file is by restricting the search engines in visiting all the pages of your site that may not have the necessity. One can control & specify those pages that need to be indexed using the txt file. Also if one wants to restrict the entry of robots to any particular page of the site, they can use Meta tags.

The most important method for the use of search engines on the websites of the following links to other sites on the topic. Quality of links to other Web sites may have an important role to play in the SEO visibility of your website (s).

If the acquisition of external links, it is important to focus on the deeper aspects of your website instead of your home - from the category, the subcategory of products and pages are ideal. This may be the popularity of the website, SEO, and ultimately a better classification SEO. Search for ways to improve the lowest ranking of the pages can also be a short way of conversion and improvement of online sales.

Tips for a better SEO

Saturday, April 11th, 2009

The Selection of Keywords matters. For example a Key word equity loan, it can be used in 2 ways to gain attention that is equity loan & loan equity.

The Best SEO Sites will mostly have in their domain or sub domain name, one of the primary keywords. The secondary keywords can be used in the filename or directory name.

The Primary keyword could have a short content based on it & inserted in the main page. This can be seen in the search results easily.

The important keywords can also be used in the headings or the Heading tags like H1, H2 etc.All suggestive to reduce the size of the heading using cascading style tags.

Sometimes few search engines give importance to those Meta tags.So, including few of those in the document heading may prove advantageous in the ranking.

We find most sites using images as navigation menu, suggestive to use text that gets faster response. One can attach an attractive keyword to those images.

By inserting few important keywords in the hyperlinks can also add to SEO.

Indexing of the site map is important for SEO because the Search engine crawlers scan or find these indexes.

Make sure the pages download faster, an ideal SEO page size is less than 50 kb.Do not allow the visitors to wait for longer time in getting access to your site pages. They may move to the next site, it the download takes long.

Reduce the maximum use of images, flash works, and java scripts in the content. The search engine crawlers take difficulty in getting your site. Avoid the spamming of the site by using methods like doorway pages or cloaking. One can get penalized by the search engine on finding the site to have spam.

The Submission of the site in all the leading search engines like Yahoo, Google etc should be done only once. Automatic submission of the site is not required by using any scripts.

RSS Feed feature should be present in the site, if the contents of its pages change more often.

If your link is present in other Websites, then it’s an advantage in the area of SEO.

Planning & designing of the site should be made after making a research on the competitive sites.

Article exchanges are also a good move. Like one published a article about you site in their Content. In turn you mention a small article about them in your site. Such inter-exchange of link also helps in the optimization of site & gain in traffic.