Posts Tagged ‘Search Engine’

How Google Will Index My Page

Sunday, July 19th, 2009

I have recommended this article that I liked in SeoProfesional and so today I share with you all:

These days I’ve been playing with Google to index and have seen a big difference in the index content vs fresh. static or low update. This is something we always talk but there are still questions. I hope this post help clarifies doubts and provide some useful ideas.

First clarify that with indexing, I mean the ability of a search engine to find new pages, and also to find changes on pages that are already in the index.

Well, for evidence regarding the implementation of the nofollow, I’ve created several pages and have placed a link from a PR3 page and another link from a site in a fairly crowded PR6 page. This happened 4 days ago and to my surprise, I am still hoping that Google - or any other search engine - index my pages.

My expectations were based on which Google usually takes no more than two days to find my updates, and I expect even better performance regarding a PR6 page. However, I must admit that if my intention was to get results fast error has been put links on my pages minor update. The PR3 have not seen an update in months, and although minor changes PR6 receives constant, generally 90% of its content has been full for years perhaps.

Moreover, just last week I was helping launch a site, of course PR0 and now I see that Google indexes new pages a day later.

So, How is indexed first level?
The solution is given in 2 very simple:

Much Content
We are launching the site has generated around one hundred pages of which 87 are in the Google index (Yahoo only recognizes 3 pages, but come on! Yahoo in the first week? Go win!). This volume of content means that the cover always has something new to the Google bot, a robot and intelligent notes and intends to visit more often.

Many Links
No links that feed the search engines can not find new pages, or give authority to what they find. For a blog, the first step is to register in all the blog directory that is at hand. I recommend Blogalaxia and blogs, but this is just the beginning. There are dozens of Hispanic directories, and even more in English that are equal, as Technorati .

However, Technorati, for example, is best known for its directory of tags, and this is the second important aspect to register with directories of blogs. A directory of links means more tags for each tag that you put a post. In a directory of prestige, each of these tags can make a PR3 link if only for a couple of days and then go to a page file less important (perhaps PR2).
So if we are registered in 10 directories of blogs and tags, and make 10 posts a day, each with 5 tags, we are receiving on average 500 inbound links per day, free.

So Google updated my site to the new force, like it or not. No matter who is new or that has PR0 or if the content is of quality or confidence … to the devil TrustRank. The only thing is that Google knows my site receives hundreds of new links every day, and it is not only hitting a visit - or 903 during the week, according to statistics from the server.

Certainly everything about the position applied. It is not enough to appear in the index, need to win a seat with a variety of links, onsite optimization, etc, but on the subject in question, get a constant indexing, blogs have a tremendous advantage if you know to make available.

Indeed, Google has sent us 555 visitors in the first week.

I leave two links of interest to those that do not know and want to earn an immediate boost: Ping-O-Matic Pingoat and two are “pingers” which automatically notify a bunch of directories from a single attack. (In many of these directories need to be registered for the ping is worth, but others like Technorati ping is enough to earn a post).

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Get Links With Google Alerts

Friday, July 17th, 2009

Any good SEO expert estime that knows how important it is to get links, a lot has been said about this, and much has been written. But the strategy is to link a field in which white and black come together to turn gray, and often be tempted to fall into strategies that can be effective in the short term but can bring a lot at stake in the medium to long term .

The other side of the coin is to get inbound links by hand is a far less tedious and boring and not always as effective as we would like. But as we choose which pages can benefit? tools that can be used to detect any incoming links or pages you want to link with ours?

Google Alerts: most of what the eye

More than any we have ever worried, that Google makes available tools with which they might make a lot of money, where’s the catch? what is the fine print? the answer is simple, the main business of Google is its search engine, or better said, the ads provided through its Adwords network, as more and more pages indexed in its search engine with better quality, and in the end This has been the law that has governed from the start because it sounds quite logical to help webmasters to achieve good positions according to their content pages.

The tool that I will speak today at the beginning may seem alien to our strategy of finding links to our pages. Google Alerts is a tool that Google has made available to us to let us know when Google indexes the text content that we operate. It is a great tool to keep us informed of what is said in our pages.

For example, suppose you have a page that goes on red cars, Google Alerts will allow us to keep us informed of what is said online about red cars, so we can keep track of our pages updated.

But another of its benefits are that will allows us to get links to our pages in a relatively easy. Many of the alerts they receive from Google on the “red car” will be blogs and forums that discuss the topic and many of these blogs allow us to leave comments by linking to our sites.

Forget making Spam

We must not forget that our aim is to attract quality traffic to our sites, and if at the time included a link in our post comment or opinion can makes a valuable topic which is talking about this, we generate interest in the reader and it capture your attention to visit our sites.

The practice of spam is not only unprofessional but unintelligent. Most of the comments on the blogs and forums are moderated by someone who is used to receive spam every day and do not hesitate to delete any comment that is spam, that we lose not only their time but what we lose .

Create links wisely

Your link has must have a policy of “nofollow.” Look for this code page, look for external links in the comments or post to see if they have the attribute “no follow”. This attribute serves Google for disregarding a certain link, so many blogs and web pages to control spam and have your PR in check.

But not all search engines are where the attribute “no follow” also keep in mind that if we have reached a certain page through Google Alerts to say that Google is indexing this page, and therefore receive some of the views which will visit our pages to find the link.

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High Ranks In Google

Wednesday, July 1st, 2009

Get your site to rank highly for in search results on Google is like a growing list free advertising on the site. The organic listings cannot  be purchased and your site can just appear on it through right optimization(search engine optimization). Search engine optimization is the bed rock of all online marketing and webmasters had better optimize their pages from the very beginning.

By achieving a high Google ranking, it will bring more visitors and possibly new customers. In this article I want to share with you five directions to get high-level on Google:

1. Developing the correct keyword list. Pointing the right keywords are the keystone to the success of SEO. If you optimize the unsuitable keywords there will be no more conversion.

2. Use an unique title and meta description of each page of your site. Keywords in title and meta tags had better be applicable to the page content. The title tag is the title of the book, it says the search engine, which is the site. It is therefore extremely important to use the appropriate titles on each page of your site.

3. Publish effective content and target it on your site. Content is king in search engine optimization. Estimable content can be in the figure of words, video, audio, gadgets, etc. Your task is to add value to your site visitors and turn into a link bait. With effective content, other webmasters will link to you and this will increment your site page rank. PR is among the operative components for success in SEO, so do not ignore it.

4. Effective search engine optimization copywriting. Adding up keywords in the proper place to step-up the visibleness of your keywords. But you have to be measured with this method. Squeezing excessively many keywords in Google’s content to think you’re spamming them. So regardless of what is always the human factor. Writing for people to read beside Google.

5. Build up more back links. Link building will increase your site page rank, which will ease them acquire more high-pitched rankings on Google. You are able to create links to article commercializing, press release of the information, exchange links with a different webmasters, directory submission and social book marking.

These are a few of the matters that you need to do to acquire higher Google rankings. Search engine optimization demands time, specially link building. You have to act upon on it systematically to determine results. The development of a strategic link-building plan and work it sacredly. Good luck!

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Robots in SEO

Monday, April 13th, 2009

For a site to have good SEO, its better that the Search engine gets your pages faster & to the relevant content. This can be done by indexing the site. Indexing is important because the spiders or search engine crawlers first visit & search for the robot file in your site. This Robots.txt file tells the crawler on which pages of the site needs to be indexed or which pages should be left.

The robots.txt file makes a huge difference in increasing the ranking of the site in search engines. So; we can also mention that there needs to be a requirement of a robots.txt file that is SEO optimized. Do not corrupt or mess the robots.txt file, it may lead to the blocking of the site & affecting its ranking too. The SEO experts generally ensure that the sites get a clean crawl & that is why the robots.txt file has its importantance.

The robots.txt file has no HTML tags but only a plain text file. This file has to be placed in the root directory. The content of the txt file is called records. One can use any text editor to create or prepare the robots.txt file.

Robots save a lot of time & increase the speed of the crawler in reaching your site. Thus the bandwidth is saved since without a robots file; a crawler will not visit your site.

The log files that get generated every time the search engine visits your site gets cleared soon freeing the space.Without the txt file, one may several “404 Not Found” Errors in the long list of errors making you difficult to trace & correct any important errors originated in a month.

Spamming is also prevented with the inclusion of robots.txt file in the site.

Let us know how to create that simple yet important txt file called the robots.

One can open any text editor like notepad, & open a new file. Insert the required instructions that are to be given to robots. Once it’s done, save the file as robots.txt & puts its place in the root directory.

The golden rule for using the robots.txt file is by restricting the search engines in visiting all the pages of your site that may not have the necessity. One can control & specify those pages that need to be indexed using the txt file. Also if one wants to restrict the entry of robots to any particular page of the site, they can use Meta tags.

The most important method for the use of search engines on the websites of the following links to other sites on the topic. Quality of links to other Web sites may have an important role to play in the SEO visibility of your website (s).

If the acquisition of external links, it is important to focus on the deeper aspects of your website instead of your home - from the category, the subcategory of products and pages are ideal. This may be the popularity of the website, SEO, and ultimately a better classification SEO. Search for ways to improve the lowest ranking of the pages can also be a short way of conversion and improvement of online sales.

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Prefer Marketing or SEO

Sunday, April 12th, 2009

Today, Marketing has become expensive when it comes to pouring money & lot of time on Media, Marketing Teams etc.But with the World of Internet coming up, Website has become a boon for the companies to easily & economically reach the people.There,the role of SEO comes up in using all the tactics & ways to market the website. Optimizing the Site & getting in the top ranking is the best approach in getting brand awareness & so SEO has several advantages over the traditional approaches of marketing.

The main advantage come by SEO is being in expensive. Imagine putting lots of money on Ads in Newspapers, TV & other Media. Each Second of those commercials costs thousands not mention additional costs for displaying in the prime times. On the other hiring the services of a SEO Consultant is enough to boost the site online & reach your customers. The Budget spent on a SEO maybe a fraction of what is being spent on those Ads & hoardings. So, it’s left for the company to decide which one to choose?

With SEO, the traffic increases & is the primary reason of designing the Website. When a Website is ranked among the top 10 or top 20 Searches in all the leading Engines, then the purpose of hiring the services of a SEO is done.

The higher the site ranking, the more clicks to it because it gets noticed first in the search.

To increase the sales, good content written by a SEO also matter a lot. The Quality content should be matching to the services offered by the client or the website. For example if a Site promotes Car Wash Products, then writing articles on car wash will lead to get faster search results in the web.

Apart from earning revenue, the website should also focus in sharing relevant information that is mostly required by people & they might be searching for the same in the web.

The SEO should also ensure that the Ranking remains constant & does not fall down. For this, the Consultant periodically maker research on the related services so that new key words or articles can be posted on the site to gain & maintain the interest of the traffic repeatedly.

ROI comes sooner when the site is in top ranking, one will be approached by several advertisers asking for space in the site so that they can post their banner. Good money is paid by these advertisers & it’s continued for a long term.

So, just imagine how much the top sites might be earning from advertisers.

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Tips for a better SEO

Saturday, April 11th, 2009

The Selection of Keywords matters. For example a Key word equity loan, it can be used in 2 ways to gain attention that is equity loan & loan equity.

The Best SEO Sites will mostly have in their domain or sub domain name, one of the primary keywords. The secondary keywords can be used in the filename or directory name.

The Primary keyword could have a short content based on it & inserted in the main page. This can be seen in the search results easily.

The important keywords can also be used in the headings or the Heading tags like H1, H2 etc.All suggestive to reduce the size of the heading using cascading style tags.

Sometimes few search engines give importance to those Meta tags.So, including few of those in the document heading may prove advantageous in the ranking.

We find most sites using images as navigation menu, suggestive to use text that gets faster response. One can attach an attractive keyword to those images.

By inserting few important keywords in the hyperlinks can also add to SEO.

Indexing of the site map is important for SEO because the Search engine crawlers scan or find these indexes.

Make sure the pages download faster, an ideal SEO page size is less than 50 kb.Do not allow the visitors to wait for longer time in getting access to your site pages. They may move to the next site, it the download takes long.

Reduce the maximum use of images, flash works, and java scripts in the content. The search engine crawlers take difficulty in getting your site. Avoid the spamming of the site by using methods like doorway pages or cloaking. One can get penalized by the search engine on finding the site to have spam.

The Submission of the site in all the leading search engines like Yahoo, Google etc should be done only once. Automatic submission of the site is not required by using any scripts.

RSS Feed feature should be present in the site, if the contents of its pages change more often.

If your link is present in other Websites, then it’s an advantage in the area of SEO.

Planning & designing of the site should be made after making a research on the competitive sites.

Article exchanges are also a good move. Like one published a article about you site in their Content. In turn you mention a small article about them in your site. Such inter-exchange of link also helps in the optimization of site & gain in traffic.

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About SEO, All Basics

Wednesday, April 8th, 2009

Today, the success of running a Website depends on the number of hits to that site or in other words we say the amount of traffic or people visiting the site. The more hits, the ad revenue increases. The Golden goose for any site is when their site appears top in the list of search results of any Search Engine. So; there is a process of getting traffic for the site through fine tuning & including keywords. This process is called SEO or Search Engine Optimization.
To get such results, the SEO can fine tune or work on Image Search, Keyword Search or local search. Using the services of a SEO, its site can generate revenue or get its ROI.

For an SEO, it’s important to have knowledge about what people are mostly searching or using the common keywords in the search Engine & also how different search engines work. The Process of optimizing a Website is done by editing the HTML & the content of the site with those keywords.

The optimization of a site can be done by its own owners or employers, but mostly it’s the work of SEO Consultants who will work on behalf of these clients. Today there are lots of SEO Companies & even Freelance SEO Consultants are available in the market to do the job. The Tactics of SEO depends on how to find & input those keywords, work on the Design or HTML Content for getting the results.

But with increasing competition in the Web World, few companies use negative tactics to gain attention by using keywords to manipulate their order of ranking in the search results. If found prove to incorporate such illegal practices, these sites are banned by Search engines. To stop the continuation of such practices, the search engines have now giving frequent seminars, holding discussions with SEO’s through chats or Webinars & provide them healthy guidelines for optimization their Sites in a proper way.

Most of the Search Engines use an Algorithm program called crawler to get the search results. Nowadays some search engines are giving a 100% assurance to any Site for getting in the top rankings on paying a certain Fee. Business of a Site depends on these Search Engines; any amount of reduction in visitors clicking to their site will lead to losses.
So the Site pays utmost attention to SEO areas so that they remain in the top of the ranking & get the maximum no of clicks.

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