For increasing the traffic of a site, the SEO has to apply few techniques that will eventually lead the client in getting their awareness of their product or company. The SEO apart from suggesting the use of good keywords should also have an updated knowledge on the Market from where the knowledge to produce effective keywords can be created. The Web content or Page content written by a SEO should be rich, have a fresh appeal, easily understood & interesting.
Even though the design of the Website may be looking good with its flashy banners or Logo or images, the ultimate ROI for the Client comes when the SEO puts in the required Fuel to run the site & gain the traffic. So the skills of a web designer & a SEO are important to the client in branding the site. The work of an SEO is mostly on a long term basis, as the site grows or includes features or services time to time.
Few SEO Techniques are shared here by Experts,
The Domain name or the Website name that is planned should be catchy, easy to remember & can be used as a Keyword too. The extension for the domain can be taken in .com or .net for the global market. Any key words that are formed either for the title or heading in the site should be inserted in these HTML tags i.e. <h></h>.Titles play a major role in gaining attention, so make sure the title given is innovative & catching the attention of the visitors.
Avoid using negative or bad techniques like adding lots of keywords to gain the ranking, one may get banned by search engine on getting known.
Use static pages rather making the pages flow through a php or asp, where it becomes a problem in getting indexed by the search engines. Also, avoid using frames in the website. The Frames sometimes get un-noticed by the search engines.
The Site should look attractive like the banner, logo, buttons, color & the content should be clear indented & organized.W3C Standards must be met by every site.
Partnership with Websites that provide similar services will add benefits like Link sharing, gaining more traffic. Creating RSS Feed for certain features is another way of regularly getting the traffic hitting the pages.
Advertise the site in Blogs, posting in Forums & being a member in Social Sites is another technique to get visitors.
Participating in Industrial meets, posting the link in their Sites or Industries associations is another way to get noticed.
