Posts Tagged ‘traffic’

Techniques used by SEO

Tuesday, April 14th, 2009

For increasing the traffic of a site, the SEO has to apply few techniques that will eventually lead the client in getting their awareness of their product or company. The SEO apart from suggesting the use of good keywords should also have an updated knowledge on the Market from where the knowledge to produce effective keywords can be created. The Web content or Page content written by a SEO should be rich, have a fresh appeal, easily understood & interesting.

Even though the design of the Website may be looking good with its flashy banners or Logo or images, the ultimate ROI for the Client comes when the SEO puts in the required Fuel to run the site & gain the traffic. So the skills of a web designer & a SEO are important to the client in branding the site. The work of an SEO is mostly on a long term basis, as the site grows or includes features or services time to time.

Few SEO Techniques are shared here by Experts,

The Domain name or the Website name that is planned should be catchy, easy to remember & can be used as a Keyword too. The extension for the domain can be taken in .com or .net for the global market. Any key words that are formed either for the title or heading in the site should be inserted in these HTML tags i.e. <h></h>.Titles play a major role in gaining attention, so make sure the title given is innovative & catching the attention of the visitors.

Avoid using negative or bad techniques like adding lots of keywords to gain the ranking, one may get banned by search engine on getting known.

Use static pages rather making the pages flow through a php or asp, where it becomes a problem in getting indexed by the search engines. Also, avoid using frames in the website. The Frames sometimes get un-noticed by the search engines.

The Site should look attractive like the banner, logo, buttons, color & the content should be clear indented & organized.W3C Standards must be met by every site.

Partnership with Websites that provide similar services will add benefits like Link sharing, gaining more traffic. Creating RSS Feed for certain features is another way of regularly getting the traffic hitting the pages.

Advertise the site in Blogs, posting in Forums & being a member in Social Sites is another technique to get visitors.

Participating in Industrial meets, posting the link in their Sites or Industries associations is another way to get noticed.

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Prefer Marketing or SEO

Sunday, April 12th, 2009

Today, Marketing has become expensive when it comes to pouring money & lot of time on Media, Marketing Teams etc.But with the World of Internet coming up, Website has become a boon for the companies to easily & economically reach the people.There,the role of SEO comes up in using all the tactics & ways to market the website. Optimizing the Site & getting in the top ranking is the best approach in getting brand awareness & so SEO has several advantages over the traditional approaches of marketing.

The main advantage come by SEO is being in expensive. Imagine putting lots of money on Ads in Newspapers, TV & other Media. Each Second of those commercials costs thousands not mention additional costs for displaying in the prime times. On the other hiring the services of a SEO Consultant is enough to boost the site online & reach your customers. The Budget spent on a SEO maybe a fraction of what is being spent on those Ads & hoardings. So, it’s left for the company to decide which one to choose?

With SEO, the traffic increases & is the primary reason of designing the Website. When a Website is ranked among the top 10 or top 20 Searches in all the leading Engines, then the purpose of hiring the services of a SEO is done.

The higher the site ranking, the more clicks to it because it gets noticed first in the search.

To increase the sales, good content written by a SEO also matter a lot. The Quality content should be matching to the services offered by the client or the website. For example if a Site promotes Car Wash Products, then writing articles on car wash will lead to get faster search results in the web.

Apart from earning revenue, the website should also focus in sharing relevant information that is mostly required by people & they might be searching for the same in the web.

The SEO should also ensure that the Ranking remains constant & does not fall down. For this, the Consultant periodically maker research on the related services so that new key words or articles can be posted on the site to gain & maintain the interest of the traffic repeatedly.

ROI comes sooner when the site is in top ranking, one will be approached by several advertisers asking for space in the site so that they can post their banner. Good money is paid by these advertisers & it’s continued for a long term.

So, just imagine how much the top sites might be earning from advertisers.

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Do Follow Social Bookmarking and Reap the Fruits of Your Labor

Friday, March 6th, 2009

A lot of online entrepreneurs do follow social bookmarking. Many of them have long realized how such strategy can help boost their website traffic and promote their businesses. Basically, the method is popular since it is an easy way of dispersing and sharing some information through the Internet. If your aim as an online businessman is that of earning a great deal of income, then you should trust this. After all, tons of traffic will promote your website and reach several potential clients in no time at all. Who doesn’t want to see his own website being included in many of the search engines? Obviously, it will work to your advantage. Just remember though that you have to keep your page as juicy as possible and you can do that by writing catchy contents on your web page.

The Benefits and Downsides of Social Bookmarking

You should get the idea that social bookmarking is not the tool that will give you your desired number of sales. It is not the perfect technique to employ for the purposes of Search Engine Optimization, so to speak. The catch is that social bookmarking will be able to spread word about your website, what you do, what content you have to share to all and sundry, draw the necessary traffic, and then bring fame to your web page. This is not a sole tool to use if you are targeting SEO related stuffs but should rather be just one of those ways that will help boost your website’s traffic.

As per the view of any SEO specialist, the social bookmark backlink is not of a topnotch quality. Google itself may not rank it, but other search engines will be able to follow through your links and somehow show them around to the Internet users. Thus, you should bear in mind that it is but one of the many avenues that will optimize your potentials.

Again, if you are targeting SEO, you may keep track of the major social bookmarking websites, which can cater to your niche. You may apply for either the automated or semi-automated bookmarking service to handle everything.

Getting Deeper into the Essence of Social Bookmarking

Those online entrepreneurs who do follow social bookmarking as a guide should be well abreast of the proper way of choosing the websites to deal with. Be sure to pick out a website that has a good name and reputation. Simply sign up, fill in the forms with your profile, add friends, join groups, and become very active. It will give the rest of the users the impression that your account is very legitimate and not a spam.

Upon its completion, you can already submit some sites to the network. Just be sure not to promote your own or else no one will be paying attention to you. Include some other links and website stuffs while discreetly mingling your own. This will not spill out the beans. It is by means of which that you can establish your own reputation and then gain influence so that next time your submissions will be taken seriously.

Do follow social bookmarking the right way and you will soon enjoy the rewards that come out of it.

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How To Rank High With One Word Searches

Friday, February 6th, 2009

It’s usual in SEO to suggest that clients avoid going after that hard to find one word phrase. Has it become easier to be ranked for so called “one word phrases?”

I’ve been able to acquire some top rankings for my clients in the last year. This isn’t an attempt to brag, but if everyone’s avoiding one word rankings no one will know what it’s like to go after them.

But, of course, there are some that like to think one word phrases can’t be converted. Despite this, I have seen these phrases drive up to 10,000 visitors per day into sites. But as you would expect, not all can be converted, but around 20% can.

That’s right, 20% of all the visitors entering convert at that rate for an item on the webpage. It might not always be the phrase that has brought them to the site, but that person is converting on something.

Using WebTrends or possibly Google analytics can tell you the phrase which brought that specific person into your site. But to get the level of detail you need, the only programme I have found reliable is a site database capturing system. Although made for custom, it can still keep a track of the pages that have been visited and is able to tell you if someone originally came searching for a term like “KVM” but instead, ended up purchasing something completely different like a Router. This is the kind of information that will be logged.

So now these one word phrases are converting really well. Also, with so many search engine optimizers deciding not to go with them, it gives an excellent opportunity to get the top rankings on the traffic.

Why are you still here? Get out there and find those top converting words!

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Have you worked out your Google Penalty Plan yet?

Tuesday, February 3rd, 2009

If you haven’t it’s time to start thinking about it, if you have – how’s it going?

Google is at a defining point in time at present regarding the way it penalizes sites with paid links and the constantly shifting and evolving algorithm that handles the way it ranks and places web pages. Quite frankly, SERP’s are becoming a guessing game right now.

So, what precautions and measures have you put in place right now to ensure your site survives in the unlikely event of a Google penalty? Ranking highly and placing well today doesn’t necessarily mean you’ll always have the constant influx of traffic and money. What happens if the Google system flags your site, whether deserved or not for some form of spam?

So many people are trying to evade the system these days. It really is no surprise that on occasion Google lashes out with such merciless punishment. On one hand we’re pushing Google to return more accurate search results, to enhance their performance and give us better results. On the other some of us are pushing the morale boundaries to “get ahead” in the rat race.

What I’m saying is, the internet is a very big place. Google shouldn’t be your only stream of traffic. You should be out there, searching and implementing alternative traffic sources. Where else does this traffic flow from then?

Internet discussion forums are an excellent alternative traffic source. Find the biggest in your niche and be active. Don’t post one word answers in the hope of gaining a few signature clicks. Demonstrate your prowess, prove your expertise in your chosen field. People respond well to informative, knowledgeable posts. Give them a reason to click the link you cunningly placed in your signature.

Articles are a phenomenal traffic source. I know article writing is long winded and often boring but it works. Articles are a great way to show what you know, a way to emphasise your points and show your personality to the reader.

Be honest with your readers. This applies with forums, blogs, emails and articles. Don’t pretend to be someone else, people will see right through the masquerade. It’s a safer bet to tell them what you think, they’ll warm to you nicely and guess what? Your traffic will increase.

Seek Assistance. There’s no shame in accepting you need help. When my car won’t start I call roadside assistance, the same should apply to the internet. When a problem arises that you’re unsure of speak to someone with experience. Oftentimes this leads to a prolonged conversation and an exchange of useful information, information you can usually apply to gain links.

Befriend your clients. A word and a smile means a lot in business. The exact same thing applies with online business. Your clients have an extensive network of associates, so performing well for them will increase referrals. They’ll be happy to pass on their dealing with you.

Google is an amazing utility for generating traffic, however it isn’t the only source. Human relations and good interactions are what make the difference. Treating the people you encounter with kindness and respect will tip the balance in your favour. It’s these kind of social interactions that’ll open the traffic flood gates and see your stats soaring like you never thought possible.

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