It seems that every week, there’s a new blogging phenomenon or social networking site that everyone is using. Blogging, Facebook, and LinkedIn are common terms around the Internet, and though these types of sites started for the general public, businesses use them to build client lists and stay in touch with clients and colleagues. For example, by now, you’ve probably heard people talking about “tweeting”. They ask if you tweet, or mention their own tweeting, or have an RSS feed to their tweeting on their website. But what is tweeting? Quite simply, if you’re tweeting, it means you’re posting on Twitter.

Twitter and how it’s used*

Twitter is a free micro-blogging site that lets anyone sign up and post mini-entries and follow their friends’ tweeting. It’s similar to many free blog hosting sites except that, with Twitter, your blog posts are limited to no more than 140 characters (including spaces). To use Twitter, all you have to do is register on their website and start posting. Some people post as often as hourly, while others post once a day, or even less often.

How Twitter can benefit your business*

Twitter has lots of advantages to use with your business. Since posts are limited to no more than 140 characters, it’s a way for you to give quick updates to your clients without them having to read through a long email or traditional blog post. They’re able to get the information they need quickly. Many people also use Twitter to help them build their client lists, and follow clients to get to know them a little better.

Twitter is an easy way to keep in touch, but by using it for your business, it can be a great tool to ensure that clients have business updates, build your client list, and even use your clients’ tweets to get to know them a little better. As with many opportunities like it, Twitter has numerous possibilities for the benefit of your business. All it takes is registering for a free account, some creative thinking, and 140 characters or less.